B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other truths about modern-day B2B marketing. We talk about just how the acquiring journey is now completely fragmented and the way that community building can help marketing professionals retake control of the discovery and d… Read More

Mark Donnigan: It's going terrific, Ben. I am so happy to be below on your program.Ben: Definitely. We enjoy to have you on the show. Specifically provided the importance as well as the necessity of the topic we're mosting likely to be taking on throughout this conversation also, which is one that I believe is really under-discussed. One that might… Read More